Does my business need a website? A question I get asked often.
Certainly, you comprehend the importance of establishing an online presence, but it is possible that you may not be convinced of the significant impact an efficient website can have on your specific business, particularly if you are already experiencing substantial profitability.
What are your thoughts on this matter? Do you believe that a website is essential for running a prosperous business?
This article delves into the rationale behind considering a business website as a prudent investment, while also acknowledging instances where a website may not be necessary.
Does My Business Need a Website?
Numerous business owners ask, “Considering my small business and limited staff, coupled with the absence of online sales, is it necessary for me to have a website?”
The answer is YES
If you are a business owner, it is essential to have a website to prevent losing potential customers to competitors who already possess one.
Moreover, are you certain that you are unable to market your product through online channels? The retail industry has undergone significant changes due to the impact of COVID-19, resulting in a surge of online shoppers seeking a wide range of products, including books, accessories, real estate, and even commodities like natural gas. While you hesitate, your competitor has probably recognized the immense potential of a well-established website for their business.
Undoubtedly, you do not want to be left behind. However, you may question, “Isn’t my Facebook page sufficient?”
Do I Need a Website If I Have a Facebook Page?
It is a prevalent practice for businesses to depend on Facebook or other social media platforms as their primary advertising channel. These platforms provide various benefits. They assist in expanding the audience base and facilitate market research.
Nevertheless, it is important to note that a Facebook page should not serve as a substitute for your business website. Here are a few justifications for this standpoint.
1. You Don’t Own Your Facebook Page
If one morning, Facebook were to make the decision to no longer support businesses, the consequences would be significant. If your Facebook page is currently your only online presence, all the clients and followers you have worked hard to build would most likely vanish.
In fact, there was a recent incident where Facebook experienced a global outage, resulting in moments of chaos and panic.
Although it is unlikely that Facebook will cease its support for businesses, it is important to recognize that you have no influence over the changes Facebook decides to make.
On the other hand, by having your own website, you have complete control over its appearance and features. This allows you to establish a strong online presence that is not solely reliant on a single platform like Facebook.
2. Facebook Has SEO Limitations
Consider this: When you are in need of a local business, where do you typically turn to? Is it Facebook or Google? The staggering number of 3.5 billion daily queries on Google indicates that the majority of individuals rely on search engines rather than social networks to seek out relevant information.
By having a business website, you can strategically position yourself in a way that ensures people find you when they conduct search queries related to the products you offer or the services you provide. Even if you are up against larger websites, you have the ability to optimize your site specifically for local searches, thereby attracting an audience within your geographical area.
3. A Website Is More Credible
A business website serves as a symbol of trust, as individuals tend to purchase from businesses they are familiar with, have a positive opinion of, and trust. Although it may be more expedient to establish a Facebook page, having a business website enables you to possess greater credibility and inspire trust.
4. Facebook Captures Fleeting Attention
Facebook is an extremely competitive platform where businesses constantly face off against numerous other companies. Additionally, businesses have to contend with the competition from their potential clients’ Facebook friends. Advertisements on Facebook can be perceived as bothersome, particularly when individuals are seeking to engage with their friends, resulting in them disregarding business posts or ads.
On the contrary, having a business website ensures that you capture the undivided attention of potential clients. Although it may require some effort to direct them to your website, once they are there, the likelihood of them becoming patrons increases.
However, this does not imply that you should forgo having a Facebook page for your business. Instead, your Facebook page and other social media platforms should complement and enhance your website, rather than serve as a replacement.
Benefits of Having a Website
A business website offers numerous advantages, regardless of the size of your company. Here are the key benefits of having a business website:
1. Enhances Professionalism
While anyone can create a Facebook page for their company, a business website sets you apart by showcasing your commitment and seriousness towards your business. It establishes credibility and professionalism, unlike a social media page where customers may question the legitimacy of your business.
2. Crucial Step in the Customer Journey
A well-designed website serves as the ultimate destination for your audience from various channels. It is where you can engage and inspire action from potential clients. Similar to a physical shop, people may initially browse your website without making a purchase, but subsequent visits may lead to conversions. Moreover, customers who discover your business through social media expect to find more information on your website. Without a website, you risk losing potential customers at this crucial stage of their journey.
3. Boosts Visibility
With over 4.5 billion active internet users worldwide, having a website is essential for increasing your visibility. Furthermore, the majority of internet users access the web through mobile devices. By not having a website, you are essentially invisible to a vast audience. Especially in the current digital landscape accelerated by the COVID-19 pandemic, investing in a website is crucial to ensure your business remains visible to your target market.
4. Vital for Local Businesses
Many small business owners underestimate the importance of having an effective business website. However, by neglecting this aspect, they miss out on incredible opportunities. A website allows local businesses to reach a wider audience, attract new customers, and establish a strong online presence. It enables potential customers to find essential information about your business, such as contact details, operating hours, and product/service offerings.
In conclusion, having a business website provides numerous benefits, including enhancing professionalism, guiding customers through their journey, increasing visibility, and empowering local businesses to thrive in the digital age.
