Learn why you should hire a website designer for your next web project
Building a website for your business is a significant undertaking. Your website serves as your business’s virtual storefront, enabling you to expand your customer base online. With over 66% of the global population and 93.4% of North America having internet access, having a well-designed website can unlock numerous growth opportunities.
The design of your website plays a crucial role in establishing your business’s credibility. It can determine whether visitors stay and explore or leave immediately. Research shows that 83% of consumers will choose a competitor if they have a poor experience on a website.
Considering these factors, you might wonder if hiring a web designer is the right choice for you. The answer depends on various factors, such as the nature of your business and your budget. However, a professionally designed website can benefit almost any business. In this article, we will explore the reasons why hiring a web designer can be advantageous and provide some key considerations for the process.
Why should I hire a web designer?
There are numerous advantages to opting for a web designer when you desire to revamp the appearance of your existing website or develop an entirely new one. Before exploring choices, it is essential to acknowledge the benefits that accompany entrusting the design of your website to a skilled professional.
1. Save Time and Money
Hiring a web designer offers a significant advantage in terms of time-saving. Web designers are skilled professionals who dedicate their time to staying updated with the latest design trends and mastering cutting-edge graphic design software. Moreover, they possess extensive experience in designing numerous websites similar to yours. Although you can attempt to achieve similar outcomes by learning design and utilizing various tools, it will undoubtedly consume a considerable amount of time, and the results may not be on par.
Furthermore, a competent web designer will efficiently propose features for your website that you may not have considered initially but will prove essential in the future. This foresight will ultimately save you valuable time.
2. Customized Design
In numerous instances, businesses opt for a content management system (CMS) to expedite the website development process. A CMS simplifies the task of modifying website content for non-technical users. Instead of hiring a web designer, the business may choose to utilize one of the CMS templates and personalize it to align with its branding and specific requirements.
However, a drawback arises from this approach as many other businesses adopt the same strategy, resulting in a design that resembles theirs, despite the applied customizations. Engaging a website designer ensures a distinctive design tailored to your business, regardless of whether you utilize a CMS or not.
3. Customer Support
By hiring a web designer, you gain the advantage of having a professional who can promptly and effortlessly make modifications to the design. On the other hand, if you decide to customize a template on your own or assign the task to a team member, it will divert their attention from their regular responsibilities to accommodate the changes.
4. Professional Look
A skilled web designer will craft a website design that is not only visually appealing but also dynamic and functional. As design standards and trends constantly evolve, these changes are often driven by technological advancements that enhance the user experience. By hiring a web designer, you can rest assured that your design will not appear outdated or generic, but rather unique and tailored to your specific needs.
5. Responsive Design
It is crucial to ensure that your website appears visually appealing on various devices that visitors may use to access it. This requires extensive effort, an understanding of different devices, and proficiency in responsive design.
Merely having an appealing appearance on a standard web browser such as Chrome does not guarantee the same on an Android or iPhone. A skilled web designer will ensure that your website identifies the device being used by a visitor and applies the appropriate styles to maintain its visual appeal across all platforms.
6. Faster Website
The speed of your website holds significance not just for your visitors, but also for its ranking on Google. Studies have shown that enhancing the loading time of your web pages can boost the conversion rate, and it is a crucial factor considered by Google in determining the position of your website in search results. By optimizing your site’s load time, a web designer ensures that your visitors stay engaged instead of seeking out a competing site that loads faster.
7. More Traffic
Website designers are well-versed in search engine optimization (SEO), a crucial process that involves enhancing the content and structure of your website to achieve the highest possible ranking on search engines. Among the various ranking factors, site speed is an area where website designers can provide valuable assistance. Additionally, they can optimize the structure and content of your site to make it more appealing to search engines such as Google, ultimately leading to increased traffic.
8. Reliability
By hiring a web designer, you can ensure that your website is highly dependable. Attempting to create the design internally or using a template leaves room for uncertainty regarding potential bugs that may be lurking, or whether the design will withstand the influx of actual traffic. A web designer possesses the expertise to craft a design that is both stable and bug-free, taking into account all the intricacies involved.
What To Consider When Hiring a Website Designer
Once you have decided to enlist the services of a web designer, it is important to understand that this is just the initial phase. The subsequent step involves locating the ideal candidate who meets your specific requirements. To ensure a productive collaboration, consider the following suggestions when searching for a web designer who aligns with your needs.
Know Your Goals
The expertise of a skilled web designer is crucial in creating a design that perfectly aligns with your specific needs and objectives. However, you need to have a clear understanding of these requirements beforehand. While web designers excel in incorporating your message and brand into visually appealing and interactive elements, they may not possess expertise in marketing or advertising.
Before reaching out to a designer, you must determine the purpose of your website. Will it primarily focus on selling products and services, or will it serve as a content marketing platform aimed at providing information? Additionally, consider your company’s culture and how you wish to portray it on the internet. Are you targeting an older demographic or a younger one?
While there are numerous other questions you can ask yourself, the key takeaway is that without a clear vision of what you want your website to achieve, you are not yet prepared to engage a designer.
Ongoing Maintenance
The appearance of your website plays a crucial role in establishing your brand identity and enhancing the overall customer experience, and that is just the first step of building a successful online presence. Ongoing maintenance is required to ensure your website is functioning properly. We offer a variety of maintenance packages for every business need.
